With over 10 years of experience spanning film and live production, themed entertainment, construction, fabrication, engineering, and digital experiences, Raymond Choi is a multidisciplinary creative leader who bridges the gap between imagination and execution.

Ray’s foundation in construction and fabrication gives him a unique perspective on creative development. He understands not only how to envision an experience, but how it can actually be built. His experience with engineering, constructability, materials, fabrication processes, and on-site production allows him to identify challenges early, develop practical solutions, and push creative concepts further without losing sight of real-world constraints.

His background in film and live production shaped his approach to visual storytelling, while his work in themed entertainment expanded his expertise into immersive environments and experiential spaces. From large-scale physical builds and custom fabrication to lighting, interactive media, and emerging technologies, Ray brings together the creative and technical disciplines required to turn ambitious ideas into tangible experiences.

Ray is particularly interested in the intersection of creative technology and physical space. He explores technologies such as AR/VR, interactive media, projection, lighting design, spatial technology, and digital visualization to create environments that are not simply seen, but experienced. By combining technology with thoughtful environmental and experiential design, he creates spaces that engage audiences in new and memorable ways.

As an Art Director and creative leader, Ray has led cross-functional teams across complex projects, working with designers, engineers, fabricators, producers, technologists, and other specialists to move ideas from concept through execution. His ability to speak across creative and technical disciplines helps teams collaborate more effectively and ensures that creative vision remains intact throughout the production process.

At the core of Ray’s work is a belief that the strongest creative ideas are built at the intersection of design, technology, engineering, and craftsmanship. He brings a hands-on, solutions-oriented approach to every project—balancing creative ambition with constructability, technical feasibility, budget, schedule, and ultimately, the experience of the audience.